By Jeff Leshay

Describes the paintings of reports journalists, manufacturers, project editors, and information administrators, tells easy methods to start in broadcast journalism, and covers resumes, interviews, salaries, and ethics.

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In medium and large markets, however, the writing tasks of anchors seldom extend beyond editing or rewriting material written for them by producers, reporters, writers, and the wire services. Anchors are often perceived by the public, sometimes correctly, as little more than actors on the set, reading the news to the viewers and setting the mood for the stories presented by reporters. To combat that public perception, many news directors, even in the top markets, make it a point to send anchors out in the field occasionally to demonstrate their involvement in stories.

Most stations just don't give you the time you need to do that. " Uncovering fraud and influence peddling at city hall or looking into businesses that are ripping people off won't just bode well for you at your stationit'll impress prospective employers in bigger markets. Exposing fraud and sham is indeed popular with the viewers and can be personally rewarding. In my first job as a TV news reporter at KYEL-TV in Yuma, Arizona, I produced and reported occasional "Consumer Watch" stories. Viewers would write to the station complaining about certain local businesses.

7. Job Services and Publications 61 Phone service. Publications. Going beyond the ads. Why not hire an agent? Summary of job sources. 8. The Resume 68 First impression. Eye-catching layout. Work experience. Education. Miscellaneous. References. Boasting the truth. 9. The Cover Letter 76 Why hire you? Cut the malarkey. Write to the point. Make no mistake. 10. The Audition Tape 81 Putting your best work forward. Reporters: Letting them know who you are. Showcasing the right stories. Keeping it tight.

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