By Mike Featherstone

For the final variation, Prof. Featherstone extra a brand new preface and a brand new final bankruptcy. those new additions are rather powerful and make the ebook up-to-date for present debates. One won't locate fancy theoretical innovations to target however the writer emphatically issues out a sociological knowing of postmodernism. In that feel, it really works. The reader is prompt to consider the sociological validity of postmodern theories. considering the fact that many of the chapters have been written no less than 15 years in the past, the literature appears previous however the dialogue continues to be brand new and as i acknowledged first and foremost the writer informs us concerning the fresh literature at the box in his additions for the final edition...

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Extra info for Consumer Culture and Postmodernism (Published in association with Theory, Culture & Society)

Sample text

Both have the merit or flaw, depending on where you stand, of wanting to totalize: to depict postmodernism in its degrees of connectedness and disjunction to the contemporary social order. They also want to judge postmodernism as negative; they have a distaste for it, a response which has not passed unnoticed on the part of those critics who welcome the playfulness and pluralistic, ‘democratic’ spirit of postmodernism, and would see Jameson (and by association, Bell) 8 Modern and Postmodern: Definitions and Interpretations as nostalgically bemoaning the loss of authority of the intellectual aristocracy over the population (see Hutcheon, 1986–7; During, 1987).

We therefore need to take account of the great interest and even excitement that it has generated, both inside and outside the academy, and to ask questions Consumer Culture and Postmodernism about the range of cultural objects, experiences and practices which theorists are adducing and labelling postmodern, before we can decide on its political pedigree or dismiss it as merely a short swing of the pendulum. In the first place the broad range of artistic, intellectual and academic fields in which the term ‘postmodernism’ has been used, is striking.

Yet he is reluctant to conceive of it as an epochal shift; rather postmodernism is the cultural dominant, or cultural logic, of the third great stage of capitalism, late capitalism which originates in the post-World War II era. Lyotard’s invocation of a postmodern mood or state of mind points us towards a second meaning of modernity–postmodernity. The French use of modernité points to the experience of modernity in which modernity is viewed as a quality of modern life inducing a sense of the discontinuity of time, the break with tradition, the feeling of novelty and sensitivity to the ephemeral, fleeting and contingent nature of the present (see Frisby, 1985a).

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