By William Arruda

Compliment for occupation Distinction

"Hands down, this ebook is the bible on branding on your career!"
-- Susan Britton Whitcomb, writer of task seek Magic

"As a certified resume author and profession trainer, i've got extolled the idea that of private branding for my consumers for years. Now, for the 1st time ever, i've got a superb source to recommend--Career contrast via William Arruda and Kirsten Dixson. This ebook information the concept that of non-public branding in an impressive and easy-to-digest presentation that may be a must-buy for each critical activity seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW govt Director of the occupation Masters Institute

"Arruda and Dixson are generally revered within the international occupation training neighborhood as experts who not just train yet reside the private branding version, and their services and keenness convey via on each web page of this useful, essential publication. I hugely suggest it to all who are looking to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, vp of correct administration and writer of The Unofficial consultant to touchdown a task

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3. Enthusiastic Passionate Energetic REMEMBER, IT’S WHAT THEY THINK THAT COUNTS 53 4. 5. Confident International A Note about Your Strengths It’s unfortunate that so many executive development programs concentrate on helping learners address their weaknesses instead of maximizing what they already have going for them—their most natural gifts and talents. In personal branding, it is essential to understand and use your strengths—your skills and capabilities. Of course, weaknesses deserve some acknowledgment and attention, but you should devote most of your energy to identifying and leveraging the skills that you enjoy and do well.

Identifying Your Values and Passions There is no greater source of peace and fulfillment than living the life you want to live. ” There is something more—and you can make it happen by identifying your values and passions. Your values are your operating principles and part of your belief system. You take them with you wherever you go. For example, Kirsten’s values include intelligence, independence, pro-activity, family, flexibility, and making a difference. Knowing your values is crucial for making career decisions, because it helps you recognize whether you and a particular organization would make a good match.

Strong brands take a stand; they don’t try to be all things to all people. But developing emotional connections with your constituencies will ensure that people respect you even if they don’t agree with everything you do. You build these connections by consistently demonstrating your emotional brand attributes. Also, you need to augment your emotional brand attributes 50 EXTRACT—UNEARTH YOUR UNIQUE PROMISE OF VALUE with a sturdy foundation of rational brand attributes. As we’ve seen, those attributes illustrate your competence and make you credible.

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