By Peter Shankman

This enjoyable and pleasant publication appears at real-life PR stunts that may blow your brain and encourage you to increase cutting edge and artistic how you can get your organization spotted. PR guru Peter Shankman chronicles the main ridiculous, outrageous, and doubtless loopy PR stunts of all time—explaining why a few paintings and others don’t. this can be a humorous, insightful advisor to profitable the PR online game.

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Extra resources for Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them

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You’ve taken two stories and made them if not compelling, then at least a little more than a snooze-fest. But can we improve? Me thinks so: ACME COMPANY, REPORTING RECORD GROWTH, ANNOUNCES DOUBLING IN SIZE IN 24 MONTHS, PROFITS AT HIGHEST POINT EVER—SIGNS MULTI-YEAR DEAL ON NEW S PACE Ok, now we’re getting somewhere! This is actual news! We like this! A reporter, one who covers the space in which Acme Company lives, might actually find this interesting! All of a sudden, Acme Company is a player!

And she’s telling me that she’s not creative? I would argue that the only reason she thinks she’s not creative, is because she thinks she’s not creative! I would say that, given all the different outlets she has for her energy (acting, photography, skydiving, yoga) that she’s one of the most creative people I know! Yet she doesn’t see it that way. Hence . . the only “How to be creative Rule” there is: We’re all born creative. All you need to do is allow yourself to be creative. qxd 10/27/06 12:00 PM Page 35 Coming Up with the Off-the-Wall Idea, and Making It Stick • 35 Think about it.

Between the amount of time I travel for business (in excess of 200k miles a year), the number of advisory boards on which I sit, the amount of clients I have, and the fact that I’m just a talkative (some might say hyperactive), nice, total ADHD guy who only sleeps about four hours a night to begin with, I have a Palm Pilot bursting at the seams. This isn’t about my clients, by the way. In fact, they’re the smallest category. Mostly it’s people I’ve become friends/colleagues with in some capacity, who do the most random things.

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